The Apple TV 4K is $179 for the version with 32GB of storage, or $199 for the one with 64GB. ![]() We're highlighting the top-of-the-line Apple TV 4K and Roku Ultra in the table above, but both companies offer more than one solution, so we're going to touch on all of them to help you decide which one is right for you. ![]() Apple and Roku are two of the biggest names in streaming, and their media hubs each offer different benefits. If you want to stream media to your TV and it doesn't already have a built-in smart platform (or it doesn't have the apps and features you want), you need a media streamer. The latest Roku Ultra is a capable media streamer just like its predecessor, and its biggest selling point remains a headphone jack on the remote. The wait for Apple TV 4K was worth it, especially for those living exclusively in the iOS ecosystem. It's been a long time coming, but Apple has finally made the move to 4K HDR video streaming.
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